By Brad Dunne

We all needed to ‘start out’ in business at some point. Well, most of us except for those taking control of longer term mature family established businesses. Some may have bought established businesses, or simply starting from the beginning. There are many variables yet, at some point, the business owner had to ‘start out’. There are no exceptions to this.

The challenge for any business regardless of category or industry is to provide a point of difference. One that positions the business to stand above their competition. Be it a product or a patent, a unique service or a capability. Perhaps its the attitude or a bit of old fashioned care and attention to detail. A commitment to being on time to a meeting and to deliverer as promised and as quoted or to absolutely know your product or service. There are so many ways to create leverage over the vast competition.

Our specific business demands all of those challenges and many more, day upon day, month upon month, and year upon year. 

All of this is also done with a can-do approach and an attitude to match; no exceptions, no compromise and no excuses. It is simple – do whatever it takes to go from a start-up business to a mature business.  

NEVER FAIL THE ATTITUDE TEST.

We are all too often experiencing over promise and under delivery, in this fast paced world, we live in. The wonderful world of the internet enables almost anyone to play a very big game. To make promises online and to digitally market themselves with very well presented websites and imagery. Presenting the desired image they pitch to the world.

The longevity and sustainability, however, sits behind that façade and stands up only via the actual delivery and customer experience that simply must support the wizardry of an image. 

We see particularly all too often, and now as we seem to move through a COVID condition that there are booms in business left, right and centre. There are start-up business everywhere and an abundance of opportunity as we now, particularly in Australia, refocus on our own patch.

This is not dissimilar to the 1989 Pilots strike in Australia when our fledgling small family business went into the world. As the flights came back so did the boom. Yep, what a time to be starting a business??

To move a long way forward and now looking back, I am well qualified in saying that our success has ridden on the back of customer service and customer experience. No matter the boom, no matter the opportunity booms turn, what goes up comes down. Look at the big picture – any business must make it their golden rule to have ‘service’ as their number one priority.

Business sustainability is not based on a boom; it’s based on consistent quality and service.

A few of my own absolutes day in day out.

  1. “Train and build the people within the business so well that they can leave and be sought after anywhere. Treat them, involve, empower and include them though so they never wish to”.
  2. “All of our efforts must be in our people. We foster great people and great people build great businesses.”
  3. “Look after your people and your people take great care of your clients.”

By Brad Dunne

We all needed to ‘start out’ in business at some point. Well, most of us except for those taking control of longer term mature family established businesses. Some may have bought established businesses, or simply starting from the beginning. There are many variables yet, at some point, the business owner had to ‘start out’. There are no exceptions to this.

The challenge for any business regardless of category or industry is to provide a point of difference. One that positions the business to stand above their competition. Be it a product or a patent, a unique service or a capability. Perhaps its the attitude or a bit of old fashioned care and attention to detail. A commitment to being on time to a meeting and to deliverer as promised and as quoted or to absolutely know your product or service. There are so many ways to create leverage over the vast competition.

Our specific business demands all of those challenges and many more, day upon day, month upon month, and year upon year. 

All of this is also done with a can-do approach and an attitude to match; no exceptions, no compromise and no excuses. It is simple – do whatever it takes to go from a start-up business to a mature business.  

NEVER FAIL THE ATTITUDE TEST.

We are all too often experiencing over promise and under delivery, in this fast paced world, we live in. The wonderful world of the internet enables almost anyone to play a very big game. To make promises online and to digitally market themselves with very well presented websites and imagery. Presenting the desired image they pitch to the world.

The longevity and sustainability, however, sits behind that façade and stands up only via the actual delivery and customer experience that simply must support the wizardry of an image. 

We see particularly all too often, and now as we seem to move through a COVID condition that there are booms in business left, right and centre. There are start-up business everywhere and an abundance of opportunity as we now, particularly in Australia, refocus on our own patch.

This is not dissimilar to the 1989 Pilots strike in Australia when our fledgling small family business went into the world. As the flights came back so did the boom. Yep, what a time to be starting a business??

To move a long way forward and now looking back, I am well qualified in saying that our success has ridden on the back of customer service and customer experience. No matter the boom, no matter the opportunity booms turn, what goes up comes down. Look at the big picture – any business must make it their golden rule to have ‘service’ as their number one priority.

Business sustainability is not based on a boom; it’s based on consistent quality and service.

A few of my own absolutes day in day out.

  1. “Train and build the people within the business so well that they can leave and be sought after anywhere. Treat them, involve, empower and include them though so they never wish to”.
  2. “All of our efforts must be in our people. We foster great people and great people build great businesses.”
  3. “Look after your people and your people take great care of your clients.”